Formally known as Academy Face and Body, the clinic owners approached Banter to create an entirely new look and feel for the renamed practice. As a highly experienced and trusted clinic, the branding needed to embody professionalism, beauty and elegant simplicity.
The brand we created is based around a simple custom created typeface. Each letter was individually drawn using vector shapes and lines, to create a distinctive logotype which is unique to Pavilion. It reflects the level of attention to detail and aesthetics that are required of a cosmetic medicine practice.
The letter “P” is used as a standalone graphic when needed and as a typographic element throughout branded material. Key shapes such as the circle and lines from the logotype are also used throughout to add vibrancy and movement to the brand.
A dark navy blue, white, pale blues and muted pink are the primary brand colours. These make for a modern and rich colour palette, which is neither too feminine or masculine to cater to the diverse client base the clinic caters to.
After creating the extensive brand guidelines, we applied the brand to the external facade of the building and signage of the clinic. This identified the clinics’ location clearly to new clients and passers-by through the use of bold, engaging colour and clear wayfinding signage.