Animation is everywhere around us. So we thought we’d dive into the animation trends that can’t be missed in 2021.
Animation is important because it makes us be able to tell stories and communicate emotions and ideas in a unique, easy-to-perceive way.
Animated Logos
Animated logos have been around for a long time, but only recently have they become very popular. The world is becoming more digital based and the need to create eye-catching and memorable logos is extremely important. Adding various effects, animations and transforms to a logo can help make it pop.
Thin Line
Line is an important tool in any animators arsenal – it can show direction, define shape and separate elements or link them together. When animation is added to line it can create a hand-drawn feel but still appear as modern and professional.
Limited Colour
Whilst limited colour isn’t new in graphic design, limiting colour in animation has become very popular. Using limited colour in animation has the same effects as design and photography (a sophisticated, strong, harmonious aesthetic).
Liquid & Blob Motion
In today’s busy and hectic life – a little calmness can go a long way. Liquid & blob motion has been used heavily in web and animation lately. It can create a hypnotising and calm user experience.
Animated Overlays
Integrating 2D/3D animation over live-action footage has become extremely trendy. Adding animated assets over footage is a cost effective and efficient way to explain and add extra appeal.
Isometric Animation
Usually used by engineers, technical illustrators and architects, isometric drawings have become huge in graphic design and animation. An isometric drawing of an object refers to a 3D object drawn on a 2D surface with each 3 axes keeping the same dimensions of the original object, basically removing and perspective distortion. Adding animation to these drawings creates a fun and lively aesthetic. Isometric animation is used heavily in corporate explainers and videos.
Real-Time Technology
Real-time technology has advanced in leaps and bounds over the last few years. Using a game engine for final output, or using an iphone to capture motion has only recently become possible. Rendering* 3D animation traditionally can take an extreme amount of time (and if there was an issue with the render, the process would need to be redone) but with current technologies, the same animation can be exported real-time (almost instantly) at a similar level of quality. This speeds up the entire 3D animation process dramatically.
*3D rendering is basically the process of creating two-dimensional images from a 3D model. The images are generated based on sets of data dictating what color, texture, and material a certain object in the image has.
Banter Group loves bringing our digital stories to life through animation, and if you’d like to explore what your brand would look like in motion, send us an email. We’d love to have a chat with you.
