Newsletter April 2020 | Banter Group

Newsletter April 2020

By Valentina Borbone

The call for help has been heard loud and clear.

Businesses need new and innovative ways to maintain their presence and continue to operate as a sustainable business. Post-pandemic is still some time away, but in the meantime, there are plenty of things we can all be doing to play our part in maintaining economic viability ๐Ÿ’ณ.

Each day, as we continue our remote working journey ๐Ÿ—บ๏ธ at Banter, we’re discovering ways to help our clients find their path forward, including for ourselves.

There’s never been a greater time in digital marketing to embrace all that it offers.
We’re here for you โœŠ.
Valentina xxx

Banter Group Newsletter


Buy Australia: FREE business listing marketplace for you

Buy Australia: FREE business listing marketplace for you

If you’re an Australian-owned business ๐Ÿฆ˜, then you NEED to know about Buy Australia. We officially launched this new online marketplace ๐Ÿ›’for our client last week. Any business that’s ๐Ÿ’ฏAustralian-owned can register their product or service offering for FREE within a range of categories including fashion, real estate, homewares, pets, produce, beauty, fashion, jewellery, events and experiences (+more). If you don’t see a category for you, drop us a line and we’ll get you up and running in no time.

Our challenge was to get this website up and running within 5 business days, which we delivered upon. Our next challenge is to create the strategy (and implement it) to make this marketplace grow both locally with Aussie businesses and globally with audiences.

We encourage you to list your business and also share this site with your friends, connections and associates to help make this fly. We are in this together and this marketplace is one small step towards supporting ๐Ÿ‡ฆ๐Ÿ‡บAustralian businesses and reinvigorating ๐Ÿ›๏ธ the Australian manufacturing industry.

Banter Group Newsletter Social Media

Insta picks up its desktop game and IG live soars

Insta picks up its desktop game and IG Live soars

As an agency dealing with multiple Insta accounts daily, the challenge of the DM on a smartphone is a killer. Little button + fatter fingers = slow, error-filled messages! Thankfully, Insta has delivered on their promise ๐ŸŽ‰and DMs are now available through your desktop (phew! ๐Ÿ˜…).

To find your feature, head to your home feed on Instagram’s website and tap the DM button at the top of your screen (note: if you don’t see the button, you probably don’t have access to the feature yet!). ๐Ÿ‘

From here, you can view your whole inbox, start 1:1 messages and group chats, send photos (but not capture them), double-click to like messages, and more.

You can also share posts, Instagram Stories, and IGTV videos as a direct message. Just tap the DM button below the post or story you’d like to share.

With such a huge increase in IG Live throughout COVID-19 and isolation ๐Ÿ˜ท, now is the time to find your comfort zone on Insta. Master the mobile handset and then manage your profile on desktop for ease. Simples.

Banter Group Newsletter Google shopping ads are free

Banter Group Newsletter Google shopping ads are free

It’s a no-brainer: Google Shopping Ads Are FREE

Google is jumping on the FREE bandwagon during COVID-19, by offering its Shopping Ads free of charge. Understanding our new digital behaviours, Google are making sure they can take a large chunk of the e-commerce pie. It’s open to the US from now, and they plan on expanding globally before the end of the year.

Search results on the Google Shopping ๐Ÿ›๏ธ tab will consist primarily of free listings, helping merchants better connect with consumers, regardless of whether they advertise on Google. With hundreds of millions of shopping searches ๐Ÿ”Ž on Google each day, we know that many retailers have the items people need in stock and ready to ship, but are less discoverable online.

For retailers, you get free exposure to millions of people who come to Google every day for their shopping needs.

For shoppers, it means more products from more stores, discoverable through the Google Shopping tab โœ‹.


Banter Group Newsletter

Banter Group Newsletter ACCESS Events

ACCESS Events: Virtual Roundtables

ACCESS Events offer exclusive Virtual Roundtable opportunities for your brand to reach C-level decision-makers ๐Ÿ‘จ๐Ÿฝ‍๐Ÿ’ผin any major city in ANZ & APAC ๐ŸŒat the same time.

In the modern work-from-anywhere culture, Virtual Roundtables are the perfect solution to target hard to reach senior decision-makers. The Virtual Roundtables are fully exclusive to your company and content meaning that all attendees are focused on your 60-minute session and are interested in your peer-led content. This leads to building a fast sales pipeline with senior delegates within your target accounts.

If you need the right people ๐Ÿง‘๐Ÿป‍๐Ÿค‍๐Ÿง‘๐Ÿฝin the room, qualified and interested in your product & service, then ACCESS Events have the sure-fire, tried and tested Virtual Roundtable for you. Speak with Nicholas to explore your opportunities and what a Virtual Roundtable may look like for you.

ACCESS Events approached Banter to deliver a robust Australian/Asia-Pacific marketing strategy to showcase these exclusive events. In coming months we’ll be rolling out a range of tactical marketing initiatives, across multiple channels for the business.

Banter Group Newsletter

Banter Group Newsletter The Fold Live

Do It All Virtual: The Fold LIVE

For our Southern Highlands locals, the team at The Fold have just launched an exclusive online marketplace called The Fold LIVE ๐Ÿ™Œ. This new marketplace for virtual experiences and events is all about facilitating experiences, training, entertainment and learning; any of those ‘within 4 walls’ kind of isolation activities. The Fold Southern Highlands has always been here to help regional businesses connect with existing and new customers and now their LIVE platform will help you with the management, promotion and commerce, so you just have to facilitate the ๐Ÿ‘ฉ‍๐Ÿ’ป virtual session! If it’s happening, it’s happening on The Fold Live.

Next week on Tuesday, you can join me on a live webinar all about email marketing. It’s a FREE session, so register now.

Leveraging marketplaces that attract an audience who are already interested in your type of product or service, like The Fold LIVE, can be a cost-effective way to find new customers and grow ๐ŸŒฑ your business.

Banter Group Newsletter

Banter Group Newsletter The World's Most Rubbish Site

The World’s Most Rubbish Site

With listings, marketplaces and directories, its only fair to continue the theme with interesting things made from rubbish. The World’s Most Rubbish Site is a global community of consumers, creators & brands…on a mission to make waste ๐Ÿšฎ a thing of the past.

From creating electricity ๐Ÿ”Œ from walking to rescuing ugly vegetables ๐Ÿฅ•, this innovative experience in upcycling, recycling and reusing anything and everything will have your brain exploding with ideas.

May you never look at rubbish ๐Ÿ—‘๏ธthe same way again!

Until next time, enjoy! ๐Ÿ˜€

Banter Group Newsletter

Valentina Borbone

Valentina Borbone

Founder and CEO

Connect on LinkedIn
Valentina Borbone, Banter Group CEO, is a leading expert in the social media industry. She is an advisor for The International Social Media Association and runs training courses for small and large businesses. Want one of the best in the business on your side?