Chaos with a smile.
And the countdown is on! We’re having a short break, closing our office at 4pm on Friday 20th December and we’ll be back on deck on Monday, 6th January 2020.
No marketing tips and advice for December, it’s way too hard to digest with gin & tonic 🍸, so here’s a summary of some fun stuff we’ve seen to bring a smile to your face 😄.
Enjoy your break, whatever 🏖️ you’re doing and whoever 👨👩👧👦 you’re doing it with.
Thank you for your ongoing support of our small business. It’s a big 🥂 cheers to you.
Be well. Catch you soon.
Interactivity or Dreadful User Experience? You Decide.
A lot of sites look rather similar these days, but sometimes you come across a design that surprises you, one that is different from what we’re used to see on the web. This portfolio site Bruno Simon demonstrates this.
To browse the portfolio, you don’t scroll down a page or click through an image gallery but use your keyboard to manoeuvre a little red 🚘through a 3D landscape to follow along the signs 🚧and learn more about Bruno’s projects and experiments.
Give it a try and let me know how much fun you’re having, or how frustrated you were! I’ve never been good at Mario Kart, so this sent me round the twist and I quit the site before I even found something to explore 😕.
Remember what your user EXPECTATION might be. If it’s too hard in our digital age, we just go somewhere else.
TDE x KitKat Collaboration
I think I’m too old for this one. I’ve professed my love for KitKat in the past, but this collab with TDE may just be a step too far for me.
The KitKat Chocolatory has created a pouch, yes a pouch, in the infamous KitKat red 🍫, in collaboration with TDE (The Daily Edited). TDE is all about creating products where form meets function, a notion of understated chic and the creation of products with a luxury feel at an attainable price.
Attainable + personalised + product innovation = 🤔. Just because you can, doesn’t mean you should.
Lego For The Win
In case you missed it, Lego is having a go at Elon Musk and the Tesla Cybertruck that he unveiled in late November. You see, during a segment displaying how the car’s stainless steel exterior and metal windows could withstand bullets and sledgehammers – it failed. When Tesla’s head of design threw a metal ball at the front left window, it smashed. Twice. 🤣
Lego’s version, on the other hand, is guaranteed shatterproof, complete with roof racks. If you’re interested in following a brand that can withstand the test of time and technology, LEGO. IS. IT.
The Showoff Person
When you need to show off, you need The Showoff Person. This incredible local, David Sell, is one heck of a talented set builder / carpenter / designer / maker / renovator / drummer. Yep, he’s a slashie alright.
Our job was to create a website that demonstrated the unique talents of David. He’s been around for a long time, which means his incredible projects span TV sets, community theatre groups, exhibitions, corporate events and gorgeous retro custom designed and built caravans. Seriously – we’re talking The Voice Set Construction, life-sized wyvern 🐉 for a school, set and stage design for the CEO Awards 2019 and a phenomenal glowing lantern🏮for the Japan Supernatural exhibition at the Art Gallery of NSW.
All of this amazing work is created in David’s Moss Vale workshop and delivered around the country at various events. Floored. His work is incredible and to think this is in our local backyard makes it even more🎈special.
If you’re looking to create the impossible that’s been sitting in your head, David is your go-to. Impressive, friendly, funny and downright frickin’ amazing. Follow his Insta feed for progress shots on all the awesomeness.
Logo Evolution: The Good and The Bad
Branding is incredibly subjective and totally within the 👀of the beholder. Even your fave brands might go and butcher something you’ve always ❤️ in the name of trends.
Take a look at some of these logo evolutions you might recognise (or might not). Would you believe even Uber has experienced 4 logo changes as a minimum in the last 🔟 years? Yep.
The sheer boredom from Yves Saint Laurent frightens me, considering YSL was THE brand of the century, right up there with Christian Dior. Oh well, we can’t help everyone can we. Interestingly, the YSL branding was changed in the same year that Creative Director, Anthony Vaccarello took the helm. Co-incidence? Unlikely.
Moët & Chandon Meets Demand
So much brand goodness in this story!
NYC received their first-ever champagne 🥂 vending machine in midtown Manhattan delivering the finest French fizz at the push of a button.
The brand new coin-operated Moët & Chandon machine is located in the snazzy Lexington Hotel, where the glamorous Champagne aficionado Marilyn Monroe once lived. It’s right by the hotel’s new Roaring ’20s-inspired bar—The Stayton Room—where you can also purchase the gold coin you’ll need to operate the machine for $25 each and is inscribed with the Moët & Chandon logo. Your delicious bubbles are perfectly chilled and comes with a complimentary flute.
Need one of these yourself? Neiman Marcus offers a customisable Moët & Chandon vending machine for a cool $35,000. Available in black, white or gold, it comes fully stocked with 360 mini bottles and can be emblazoned with your family name of favorite expression.
Aussies, don’t fret – we’ve had one available since 2017 at The Star on the Gold Coast, at the Garden Kitchen & Bar.*
Ho ho ho 🎅🏼 to everyone, and enjoy your beautiful summer ☀️break.
Until next time, enjoy! 😀