The momentum at Banter is palpable. Businesses are not just stepping back into the ring; they're leaping in with both feet, ready to make their mark in a challenging economic landscape. 💪
We're witnessing an unprecedented surge in enquiries, as companies seek innovative ways to stay visible and vibrant. 👀 It's clear that resilience and creativity are leading the charge this year.
Our team is collaborating on some of the most exciting projects we've ever undertaken. For every business out there - it's time to reflect on your identity in today's world. Does your digital footprint truly showcase your current stature and capabilities? If the mirror reflects a version of you that's not quite right, it's time for a change.
That’s where we come in. Whether it's refreshing your brand, strategising your next big move, or revamping your social presence, we've got the tools, the talent, and the tenacity to elevate your business. Let's turn your vision into reality and make you unforgettable.
Valentina xxx
SEO is changing. Is TikTok part of your strategy?
It’s not for everyone, but it should be on your consideration list. I love Google, no doubt, but the TikTok behemoth isn’t far behind Google’s popularity with the behaviour of younger people (well, younger than me 🤭).
You see, TikTok is being used (and growing in popularity) as a search engine. Don’t think Google hasn’t noticed; they are now incorporating TikTok videos into featured snippets and Search Generative Experience (SGE).
Opportunity comes from watching 👀 behaviour. TikTok is short-form storytelling, its personalisation algorithm is pretty good and information is quicker than lightning.⚡️ X used to be the leader in immediate news, and it’s now overtaken by TikTok as a preference for younger people. Not all people - young people. How young? Gen Z young (they’re aged 12-27). Great for ‘discovery’, then they move to Google for more research and detailed info.
As search habits fragment, brands need to invest in their broader SEO strategy to gain more visibility with search 🔍 preferences.
Meta Cuts 3rd Party Access to Groups
Not all changes are positive ones, like this one from Meta. They’ve decided that Facebook Group Admins can no longer schedule or publish content into your Facebook Group via ANY third-party app, including live-streaming apps. Yep. 🤔
What you need to consider, is how this will impact you and your group. If it’s any indication - the gods of social, Social Media Examiner announced they will be moving their successful Social Media Marketing Society member community OFF of Facebook Groups to an alternative platform.
Why exactly would Meta do this? They haven’t addressed why, but my hunch is they aren’t making any money from Groups, so why help facilitate them for free?
Insurance Investment Solutions
We are thrilled to announce the launch of a brand new website for Insurance Investment Solutions.
This project has been a true labour of love, as we've worked hand in hand 🤝 with the talented team at IIS to bring Managing Director Peg's vision to life. Peg and Banter Group's commitment to innovation and creativity shines through every aspect of their new site.
At Insurance Investment Solutions, they believe in doing things differently - just like us, so it was a match made in heaven. The new website reflects our commitment to breaking the mould and offering something truly unique in the insurance industry. This is not your typical, boring insurance site – it's a dynamic, engaging platform that showcases our passion for innovation and client satisfaction - check out those bespoke illustrations, hand drawn by our very talented animator, Brent. ✍️🎨
Our main goal with this website was to connect with brokers and ensure they understand that Insurance Investment Solutions is not a cookie-cutter company. IIS prides itself on offering personalised solutions tailored to the unique needs of each client, and its new website is a testament to that commitment.
See for yourself how Insurance Investment Solutions is redefining the insurance industry!
Taite Workplace Mediation
I’ve only ever needed to conduct an official workplace mediation once in my career (and fingers crossed I never had to again), but when you do, you need the best possible support behind you to achieve the best outcomes for all parties.
We’ve been working closely with Taite Workplace Mediation to craft a brand new website that perfectly captures the essence of their professional corporate mediation services. Our collaboration aimed to provide a fresh digital platform that reflects Taite's expertise in resolving workplace conflict. 💻
The result is a website that seamlessly guides visitors through the mediation process. With a clean and modern design, it highlights Taite's commitment to impartiality and confidentiality – core values that define their services. Our team ensured the website showcases Taite's national accreditation and comprehensive mediation offerings.
Taite Workplace Mediation provides accessible ways to access independent mediation services, provided by experts who understand the dynamics of large organisations and high-performing teams.
Guest Blog: Repurposing Your Content With Little Work
Marketers are time poor ⏳ and stretched to the limit with the plethora of skills we’re expected to be marvellous at (well, we were stretched 10 years ago). This month’s blog is a welcomed refresher for you - how to maximise the impact of your content creation without re-inventing the wheel. 💡
Content repurposing will help you. It involves taking your existing content gems and polishing them into new formats, reaching wider audiences, and maximising the mileage you get from your hard-earned content.
TikTok’s limited tracks
Universal Music Group has officially pulled their catalog from TikTok. This means you can no longer use songs by artists like Taylor Swift, Adele, Drake, and Billie Eillish in your videos. Watch this space, others will follow. 👀
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Meta’s AI Ad Tools
Get access to Meta AI tools directly from your Ads Manager. Want AI image expansion? Text Generation? Background generation? Knock yourself out.
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Google Snippets by TikTok
Google is now showing TikTok videos in featured snippets and Search Generative Experience. 🎬
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Mr Beast cracks 200m
IYKYK Mr Beast and you probably love him, like I do. He’s now passed 239m subscribers on YouTube (at time of writing). It’s no overnight success, the first 100m took nearly a decade. This article explores how he did it.
Shrooms for Palm Oil. Now that’s cool.
Palm oil production is considered a key threat to 193 endangered and vulnerable species. Scientists have found a cool way to make something like palm oil without cutting down rainforests.✅ Instead of using palm trees, they're using fungi to create an oil that works just like palm oil. This fungi oil can be used in all sorts of products, from food to cosmetics, just like palm oil. Be good to our planet. 🌏Catch you next time 😊
