Start your engines! As we 👋 goodbye to the holiday season and welcome the new year, there's an undeniable buzz in the air at Banter. The holidays have given us a chance to recharge our batteries, giving us a fresh perspective and renewed energy to tackle the challenges and triumphs that lie ahead.
We're noticing a similar spark ⚡️ of rejuvenation and new thinking among business owners. There's a palpable sense of motivation as everyone's gearing up to ✅ off new business goals. The demand for innovative strategies, product launches, and creative solutions is at an all-time high, and we're here for it!
We're more than *just* a marketing agency; we're your co-pilots ✈️ in achieving your business success. From me to you, I wish you the very best for your year ahead.
Valentina xxx
Google’s Nov ‘23 Core Update
Google 4th major update of 2023 has now been fully rolled out. This update, notable for its swift and significant impact, has caused considerable ranking decline ⬇️ across a wide range of sites. Keep in mind that the Google November 2023 reviews update started on 8 November 2023 and is still in progress. Two updates were happening at the same time, but the impact of each update was experienced at different times by sites.
Understanding and adapting to these changes is crucial for maintaining or improving your site's search engine rankings. If you’re seeing a drop in your website performance, it’s best to give some attention to what you can do:
✨ Review and Refresh Content - ensure your content is high-quality, relevant, and valuable to your audience. Regularly update and improve existing content.
👩💼 Focus on User Experience - improve site speed, mobile-friendliness, and overall usability to enhance user engagement.
💪 Build a Strong Backlink Profile - acquire high-quality backlinks from reputable sources to strengthen your site's authority.
👀 Monitor Performance and Adjust Strategies - keep a close eye on your site's performance metrics and be ready to adapt your SEO strategy in response to changes in rankings and traffic.
If this sounds daunting to you, get in touch and we'll help you out!
LinkedIn Ad Costs Go Large
If you’re hitting up LinkedIn sponsored ads, be aware of the significant surge in costs. The increased demand in the platform is partly driven by advertisers seeking alternatives to other platforms affected by boycotts - namely, the abandonment of X. Despite the higher costs, LinkedIn ads are showing substantial ROI for businesses. ✅
Ad prices have soared by up to 30% in some cases 💰
CPM can reach as much as $300 for premium LinkedIn campaigns, compared to $10-$15 on Meta’s platforms
Marketers are reporting up to 20% ROI on LinkedIn campaigns
LinkedIn’s annual ad revenue grew by 10.1% in 2023, reaching nearly $4 billion and the platform is expected to see an additional growth of 14.1% in 2024.
These changes highlight the evolving digital advertising landscape and the growing importance of LinkedIn as a platform for reaching professional and business-oriented audiences.
Electro Optic Systems
For over five years, Banter has proudly teamed up with global brand Electro Optic Systems (EOS), a true industry titan, to craft a digital presence as precise as the weapon systems they design. With nearly four decades of experience, EOS is renowned for its advanced technology systems, ranging from remote weapon systems to high-energy laser weapons and space intelligence solutions.
Banter's journey with EOS began in 2018 by creating a functional website and a range of marketing collateral. As EOS continued to expand, so did our collaboration. 🤝
With a website rebuild on our hands in 2023, we adopted a modular approach, empowering EOS to effortlessly shape and update their site as needed. These building blocks provide flexibility and enable the expansion of the website without external assistance. There are close to 40 individual modules to work with, and our collaborative approach means we delivered this update in record time, and it's a completely bespoke solution that fits the needs of EOS's business. We absolutely love the diversity of our clients and the interesting projects we are privileged to be a part of.
The kindest of words from our lovely clients mean so much: “EOS are very happy with the results and are appreciative of the highly collaborative approach to the site’s ongoing web development.”
Guest Blog: Building Your B2B Email Funnels
Transforming leads into sales is an art, and our latest guest blog gets into the nitty gritty of building effective B2B email funnels. Discover insightful strategies for setting up a CRM, crafting compelling content, and nurturing leads through every stage. Ready to optimise your email campaigns for maximum impact? If you’re not, you should be (and we’re ready to help you too). 👩💻
Quick Reads
Insta Success Metrics
If you want to grow your Instagram account, taking a look at your Instagram analytics is a great place to start.✨ Here are 10 key Instagram metrics to track this year.
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Would You Rather…?
A little fun, it's an RSVP website for a design event. You play a game of “would you rather” before responding to the event. At the end of the game it gives you the % of people who answered the same as you. Cute! (Turns out I’m pretty average) 🫶
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Insta Reels Download
Instagram now allows you to download any public Reels so you don’t need to use a third party app. Both yay and nay!
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CapCut For Business
ByteDance announced CapCut for Business, providing more video editing tools🔧 to creators, brands, and marketers.
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Chrome Hack For Images
Want to download a .webp image? Get the Save Image As Chrome Extension and with one right-click, you’ll be able to save an image as PNG, JPG, or WebP. 👷♀️
Oatly non-dairy milk campaign
This may be a little controversial 🤔. This campaign in Paris from Oatly non-dairy milk products brand - I think is quite clever. I liked the installation, I liked the approach, and the variances for outdoors. Is it graffiti or art? I don’t think there’s a right or wrong, despite the online argument.
I think the placement is clever and provocative. I like it. You?
Catch you next time 😊
