We are so grateful you are here with us for our first Banter newsletter. We hope to bring you some of the latest information in marketing and technology, with a little bit of fun and a little bit about us. Our 7 month young business has grown up quickly, and we can’t wait to share it with you, our loyal clients, friends, partners and connections. We hope you enjoy it, and would love any feedback you want to send our way.
Valentina & The Banter Team
Did you receive a flood of emails recently with updated privacy policies? I’ve never felt so popular in my life! The GDPR kicked in on May 25. But what does it mean and how does it affect us here in Australia? The DVM law team have written this summary that cuts through the fat and explains exactly what it means for our Australian businesses. If you need help navigating this space, drop us a line to see how we can help.
Facebook Video Inspiration
Facebook video ad trends, or digital and mobile video advertising, have been on the rise among marketers for quite some time. With an improvement in viewability rates, consumers are now beginning to respond more positively to video ads, with increased engagement. At the same time, platforms are experimenting with emerging video ad formats, and that gives advertisers a chance to try something different. Here are 4 great new trends to add to your video mix.
Fall in love with email marketing
Today’s marketers are consistently pushed for time and resource to make decisions for platforms and content to engage with. What many may not recognise is that email marketing is the highest return on investment channel in digital marketing. Our blog shows you 7 simple steps to make the most out of email marketing in engaging with your audience and growing your business.
Our client feature this month is Flexispace, a professional co-working solution at the iconic location of No1 Martin Place Sydney. Flexispace is the perfect location if you have a meeting in the city or just need some desk time between client meetings. The website was built originally without SEO, so Banter has rebuilt the site to reflect the professional office and event solutions that Flexispace offers. With a now SEO friendly site Flexispace will now be visible on Google’s search engine. Banter also manages the social communication across LinkedIn, Twitter and Instagram to increase the brand awareness of this prestigious collaborative space.
Recent chats and upcoming stuff
A big shout out to Women’s Business:: Southern Highlands for having me talk recently about social media in business down at The Mill in Bowral. What an amazing group of women and talent we have in the Highlands, and their interest to connect and learn.
Last week I was presenting a series of customised webinars for Stone Real Estate. The real estate-focused, 3-part series, shines a light on social media; understanding the digital landscape, the platforms, the content and how to measure results.
We’ll be releasing some more webinar and education events in the near future, and you can stay up to date with upcoming events on our Facebook page.
Q & A’s
The most common question I get asked, “what’s your favourite ad?” – so easy to answer. It’s now 5 years old, but the Dodge Ram Farmer ad, I never get sick of. At the peak of the GFC, Dodge had a tough job to offload vehicles, and then this. The incredibly emotional pull creates a powerful connection. It reminds me how tough our Australian Farmers are doing, every day, year after year, and now in drought. You might need tissues…
Until next time 🙂