As we wrap up another financial year, we know all too well that the rundown for the rest of the year rolls from June, to September, to Christmas. There’s only a vortex of time in-between.
In the wake of the recently released Federal Budget, there's a renewed buzz amongst businesses, fuelled by fresh opportunities and strategic tactics for growth. It's a critical time as we navigate a challenging economic landscape where many business owners have decided to wind down. The reason? It’s just too hard. Burnout.
For those of us pressing forward, staying visible and engaged in the market is crucial. EOFY isn't just a time for reflection—it's a launching pad (or perhaps a relaunching pad). Make decisions, take action. Don’t waste valuable time with the in-between.
Valentina xxx ❤️
Google’s Visual Brand Profiles
The latest update from Google reflects the discovery that more than 40% of shopping queries are related to a brand. With Google’s latest updates it has now become easier for potential customers to learn more about your brand.
They plan to roll out a new feature called Visual Brand Profile, which will highlight your brand at the top of the search results. 🔎
Merchants can create a brand profile, including key information and visuals like still images and videos. You can even add info on customer reviews, call out promotions and discounts, and share details on your returns and delivery policy.
Other Google platform updates include new immersive AI-powered shopping ads for Shopping Ad advertisers.
LinkedIn Newsletters Go Boom
Newsletters on LinkedIn are booming (glad I got in 2 years ago!), with a 59% increase in the amount of people publishing newsletter articles over the last 12 months. This has in turn delivered a 47% increase in engagement. There is real value in creating, sharing, and engaging with knowledge from professionals across the globe. 🌏
There are more than 184K newsletters being published on LinkedIn across all industries, and now all members can publish a newsletter.
LinkedIn has released a few new elements to newsletter features, including comments appearing alongside the published content, generative AI tools to help with cover images (please only create something worthy of LI), notifications to subscribers and followers alike to increase effectiveness and my all time favourite, wait for it, staging links so you can check your content before it’s like (very overdue).
If you’re not publishing your valuable content on LI, you’re missing a valuable B2B tactic that works. The key here: VALUABLE. Keep your food pics and morning runs for Insta thanks. 🤭
New Client Announcement: Christiane’s Hair Design
With an illustrious history dating back to 1984 and boasting 22 salon locations across NSW, Christiane's Hair Design is already a household name in the haircare industry. But now, they're ready to take their brand to new heights in the digital age – and we're here to help them do just that. 💻
We delved into the nitty-gritty of Christiane's current social media landscape. While they've got a presence across platforms like Facebook, Instagram, and TikTok, it's clear there's room for improvement.
As a fully outsourced social media partner, we're on a mission to transform Christiane's digital footprint and capture the hearts (and hair) of the younger audience they're after. Our comprehensive strategy covers everything from content creation and influencer engagement to community management and beyond.
Our team will also provide training and support to Christiane's staff, empowering them to capture killer content and keep the social media momentum. We’ll keep you posted as exciting chapters roll out. 😇
Every Word Counts: The Art of Presentation
Mastering presentations is not just about the words. The words you use make up the smallest percentage of effective communication.
I was honoured to be invited to the coveted Oxley College to craft and conduct a full-day workshop for senior members, designed meticulously for individual learning needs. This personalised approach catered to various forms of presentations, including face-to-face interactions, direct-to-camera preparation and virtual deliveries.
With shorter attention spans and a bunch of presentation format options returning to norm, Oxley College is invested in its people's confidence, charisma and compelling presentation capabilities. 🫶
My tailored workshops are crafted to meet individual or group needs, ensuring your presentations not only convey your message but also captivate your audience through different learning styles. Email me if you’d like to talk training solutions for your teams. 👩💻
Print Ain’t Dead: But It May Just Kill You
We love all advertising and marketing mediums and the tangibility of print is no exception.
Kate, our Senior Designer, highlights some of the challenges that come hand in hand with print. We see many businesses struggle through this and we help our clients get it right. There are so many variables, and you don’t have to go it alone!
Less than 5 minute reads for you
This section: Short reads, 👀 not just about marketing.
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Insta’s Unskippable Ads
The latest test from Insta is forcing people to watch ads (for at least 3-5 seconds) before they can continue to scroll. It’s called an “ad break”. Think it’ll stick? Nope. In a recent poll, 87% of Instagram users said they would leave the platform because of unskippable ads. 😳
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PayPal Sells Data
PayPal plans to expand its ad sales division and offer consumer data to brands that don't use the platform for payments.
Shoppers would by default have their data included in the new network, but they can opt out.
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Insta Sharing Means Success
And there we have it, proof that the sharing content feature on Insta achieves the highest recognition in the algo. 👀
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Deinfluencing Trend
The deinfluencing trend is a response to influencers and affiliates sharing video content about their massive shopping hauls and endless product recommendations - consumers are over it.
Users are now using the hashtag #deinfluencing to share their honest thoughts about trending or viral products so others don't suffer the same fate of impulse shopping and then being disappointed by their purchase.
Coca-Cola Twists Its Logo
I do love watching the evolution of brands like Coke and Lego. What I’m picking up is the fact that iconic brands like Coke know exactly how to treat their branding at a campaign level. They constantly stay true to their brand and use creativity to broaden their messaging.
Like this campaign: Recycle Me. ♻️
It’s a simple message and call to action - take positive action to recycle after skulling your can of Coke. The campaign itself will reveal a series of OOH creatives which depict the Coca-Cola logo after a can has been crushed during the recycling process.
Not just cool, it also plays beautifully to their overall mission (amongst other goals): global goal of making 100% of their packaging recyclable by 2025. I like, a lot.
Catch you next time 🙂
