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Acknowledgement of Country

Banter Group acknowledges the Gundungurra people as the Traditional Owners of the land on which our agency stands, and extend this 
respect to all First Nations peoples, including 
Elders past, present and emerging.

Print ain’t dead, but it may just kill you...if you go it alone. 

“Custom print collateral helps to build stronger brand awareness, and tangible marketing materials build a relationship between the [business] and the customer.” - The Smart Printing Company

Couldn’t have said it better myself. Think of your printed collateral like your business's wing(wo)man, boosting your street cred and brand trustworthiness. 

In the fast-paced world of marketing, the journey from design concept to a physical piece of printed collateral involves making an entanglement of decisions and considerations (yes, an entanglement). From ensuring your imagery doesn’t look like a pixelated game of Packman to navigating the complexities of print variables (more on these below), there's a lot to think about before hitting that "print" button. 

But fear not! In this blog post I’ll take you through what is actually involved in pre-print and print management and why outsourcing this hefty task can be a game-changer for your business… and your sanity.

Graphic designers and printers - a love story 

The relationship between graphic designers and printers is crucial for producing high quality printed materials. Graphic designers are the architects of visual communication (it’s not just about making things pretty), and creating designs that effectively convey a brand's message and identity. 

When designers collaborate closely with printers, they ensure that their (and your) creative vision is translated accurately into print. This partnership allows for clear communication, problem-solving, and attention to detail throughout the print process. 

Which is why outsourcing print management to an agency with experienced graphic designers who are in cahoots with a printer ensures smoother collaboration, high quality output and ultimately, more effective print marketing materials for businesses.

Understanding print variables

Before sending creative work to the printer, it's crucial to understand the variables that can impact the final printed result - and there are many. 

  • Paper stock selection: The kind of stock the finished product will be printed onto can make a big difference to things like colour. So will you pick coated stock? Uncoated? What GSM?
  • Ink selection: Did you know that depending on the brand of ink used by the printer, the colour output can vary regardless of providing the correct CMYK colour breakdown?
  • Printing techniques: How will the artwork be printed? Digital print, display print, screen print, LED UV? 
  • Will you be using any special finishes like foil, embossing, matte cello glaze?   

Sound like a bunch of mumbo-jumbo? It ain’t. Each variable plays a vital role in shaping the outcome of your printed materials. This is where Banter’s team of experts can help. We take the time to consider all of these variables upfront (from the very beginning of the design phase), to ensure that your prints turn out as envisioned. 

The artistry of finished artwork

At the heart of every printed piece of collateral whether it be a business card or a car wrap, lies the pivotal step of ‘finishing the artwork’ aka: preparing the design file using the right software for the printer by meticulously reviewing and adjusting various elements to meet printing standards and specifications. Yep, there’s a lot involved in this step.

From image linking and document colour profile setup, font selection and layout, to meeting bleed, dieline, fold line and and spot colour requirements, there's a myriad of factors to consider when preparing your artwork file for print. Attention to detail is key here, as even the smallest oversight can impact the quality and effectiveness of your prints. 

By entrusting your finished artistry to the experts (hi 👋), you can trust that no stone will be left unturned ensuring your artwork file meets all of the requirements for a smooth print run. 

Efficiency Redefined

Efficiency is the name of the game in business, and outsourcing your print management (to an agency that knows what they’re doing) is like hitting the turbo button on your operations. I’ll sum it up for you with 3 key benefits:

  1. Focus on what you do best, running your business - free up your time and resources, and get back to focusing on core business activities leaving the printing logistics to the pros. 
  2. Keep it consistent - you don’t need us to tell you that brand consistency is key. Outsourcing print management ensures consistent quality and brand representation across all your printed materials, helping to strengthen your brand identity and messaging (checkout Sasha’s latest blog for more on that).
  3. Save those hard earned dollar bucks - outsourcing can potentially save your business money in the long run. Agencies that have existing printer relationships often have access to preferential pricing. 

Enough said? 

Let’s chat

Navigating the complexities of print production doesn’t have to feel like walking a tightrope without a safety net. 

So, how can we help? Well, at Banter, guiding the way is one of our core values and at the centre of every project that crosses our desks. From concept to delivery, our team of graphic designers will collaborate closely with you to ensure that your printing requirements are met through recommending the most suitable printing techniques, materials, and finishes for your project. 

So there you have it. If you’re looking to boost your business’s efficiency, solidify your brand awareness and interested in taking your print game to the next level, let’s get chatting. You know where to find us!