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The Ultimate Guide to Social Media SEO

By Velislava Georgieva, Guest Author

Social SEO

Social media has developed into an essential tool for businesses looking to increase their online visibility and brand recognition in the constantly changing digital landscape. Utilizing the power of social media SEO has become crucial as users swarm to sites like Facebook, Instagram, and Twitter. This comprehensive guide reveals how to maximize your social media presence, increase your organic reach, and generate worthwhile website traffic. Learn the strategies and techniques that will up your social media game and take your brand to new online success heights.

What is social media SEO?

SEO social media is very similar to traditional SEO. It involves the optimization of all your social media posts being optimized in a way that makes it more likely for them to be picked up by search engines like Google. This includes using relevant keywords, making sure your meta tags are optimized, as well creating content that is of high quality and easily shareable. 

How does social media SEO impact your business?

Social media SEO is crucial if you want to increase traffic and interest in your brand/business. Your brand’s visibility gets a massive boost if your social media posts get more engagement, thanks to ranking higher on the SERP (Search Engine Results Page). Increasing the organic traffic of your social media/site improves your brand’s online reputation and credibility as well. It results in more shares, followers, and engagement on your business’s social media posts.  
SEO tips for social media networks



A good tip for Facebook SEO is to create a custom Facebook page name. Choosing an appropriate name is crucial to SEO. Consider the most relevant keywords in regard to what your brand/business does and then incorporate them into your Facebook page’s name. Another thing to take into consideration is to optimize your Facebook page’s vanity URL. It is the custom username of your Facebook page. The best policy when it comes to customizing your username is to keep it simple and easy to understand. For example, if Ikea had a Facebook page, then it should look like “”


A big part of increasing traffic to your Instagram posts is to use SEO-driven hashtags. Similar to keyword optimization, you need to make sure your hashtags are relevant to the contents of your posts while not being overly generic. Instagram advises using a combination of specific niches and well-known hashtags. 

And finally, try to limit your hashtags to 3 -15 hashtags per post. Also, consider optimizing your alt text. While Instagram does have object recognition technology, it isn’t always accurate, and editing the alt text to better reflect the contents of your post is a good practice to maintain. 



Besides the obvious tips like optimizing your headings and keywords, it’s also important to make sure your LinkedIn profile is 100% complete. Your profile will be less likely to rank highly if there are sections that are incomplete. Ensuring that your text is presentable by using bullet points instead of paragraphs is also a good idea.

You should also consider customizing your LinkedIn page’s URL name so that it’s more simple to understand your brand name rather than having a random assortment of numbers like the default names usually have. (Twitter)

It’s crucial to optimize your Profile’s name. Your brand’s name needs to include relevant keywords, which will help increase its visibility on X’s results and on Google SERP as well. It’s also crucial to optimize your page description. Incorporate keywords that are relevant to your brand/business. And finally, make sure to include a backlink to your website in the description.


Besides writing keyword-rich titles and descriptions, you should also consider incorporating video in your pins since they drive traffic up a lot. Video pin views have increased by 240% annually, so having video content that’s relevant to what your brand does is a huge boost. Video pins usually rank highly on the Pinterest mobile app search results. It’s also crucial to remember to set up Pins with the recommended ratios. 600×900 pixels is usually the best default ratio when it comes to Pin images.


The usual advice about using optimized and relevant keywords in your description and titles for Youtube videos apply as usual. But something else you should also take into consideration is optimizing video hashtags. Similar to Instagram, you can add hashtags in your description to make your video content more easily discoverable on Youtube’s SERP.  Hashtags make specific trends more visible, and it’s a smart idea to take advantage of those trends.



Hashtags are also extremely important for Tiktok SEO. Try to include around 3-5 hashtags with a mix of both broad and niche choices. Using trending TikTok audio is also a good strategy. Based on a survey, around 88% of TikTokers said audio is essential for them. Try looking up “trending sounds” in the search bar to find one that’s appropriate for your brand’s posts.

Best practices for increasing SEO ranking

Keyword Optimization

As you’ve already gathered by how many times it has been mentioned up until now, keyword optimization is very important when it comes to social media SEO. It’s crucial that you conduct the necessary keyword research for your social media profile and that all keywords are relevant to your content and brand. 

Make sure that your social media profiles, bios, and captions strategically incorporate keywords in a way that’s organic and seamless. Use popular and niche hashtags that are keyword-rich to increase discoverability. Create attention-grabbing headlines that contain keywords to draw readers in and encourage click-throughs. 

Optimize your profiles

When it comes to optimizing your social media profiles, start by using relevant keywords in your bio or "about" section. Include industry-specific words and phrases in your content that accurately represent your brand. Include a link to your website as well to increase traffic and visibility in search engines. To improve visual appeal, use high-quality pictures and videos that complement your brand. Update your profiles frequently with new information, and interact with your audience by quickly answering comments and messages. 

Publish quality content

Push quality content

This one is a no-brainer, but it still goes without saying how important consistent, high-quality content is for your social media’s SEO. To create content that appeals to your target audience, start by learning about their interests. Whether you're using educational articles, eye-catching graphics, or entertaining videos, concentrate on offering value. 

To increase your content's visibility in searches, naturally, incorporate relevant keywords into it. By including compelling calls to action and interactive elements, you can promote social sharing and engagement. 

Make sharing easy for users

It’s important that your content is easily shareable through your social media channels. Start by adding social sharing buttons to your blog posts and website so that users can quickly share your content. Place these buttons where they will be most visible and accessible. By producing useful, interesting, and shareable content that connects with your audience, you can encourage sharing. Include calls to action that are appealing and clear to encourage users to share your content.

Create catchy captions

Catchy captions are essential for attracting users' attention and improving social media SEO. Start by gaining an understanding of the preferences, interests, and problems of your target audience. Create concise, captivating captions that are consistent with your brand voice. To arouse feelings and spur action, use language that is forceful and persuasive. To increase your captions' visibility in searches, naturally, incorporate pertinent keywords into them. 

Build relationships

Relationship-building is essential for the success of social media SEO. Responding quickly to remarks, messages, and mentions will help you connect with your audience. Make interactions more intimate to build relationships and convey interest. To increase your reach, work with influencers or business partners. Encourage, actively share, and credit user-generated content. Join groups, participate in discussions that are pertinent, and offer insightful contributions. It’s all part of your social community engagement.

Skyscraper techniques

Skyscraper techniques

For social media SEO, the Skyscraper technique is applied by producing extremely valuable and shareable content. Start by investigating well-liked and promoted subjects in the industry you work in. Determine which existing content is performing well, then work to improve and expand upon it. 

Create SEO content that is visually appealing, engaging, and offers your audience something special. Target relevant communities and influencers when promoting your content on social media. Engage your audience in a conversation, promote sharing, and show an active interest in their comments and suggestions.

Final thoughts

In conclusion, maximizing your brand's visibility and reach in the digital sphere requires mastering social media SEO. You can strengthen your social media presence and increase organic traffic by optimizing profiles, creating valuable content, making sharing simple, and developing meaningful connections. Ensuring you are on top of your SEO game when it comes to your social media platforms is a huge net gain for your brand in the long run.

Velislava Georgieva, Guest Author

Velislava Georgieva, Guest Author

Digital Marketing Specialis

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Velislava Georgieva is a Digital Marketing Specialist at Inbound Blogging, specializing in Content Marketing and Outreach Strategies. Besides her passion for digital marketing, she likes yoga, fitness, and hiking.