Commercial accommodation outfitting and joinery specialists, AJK Outfitters is a team of professionals who are passionate about delivering FF&E outfitting requirements to a design vision. The service is adaptable to every sector and has experience delivering new build and lifecycle asset management outfitting in projects ranging from private developer student accommodation to Government contract fit-outs.
The Brief:
AJK has been a client of Banter’s for over 4 years, crafting a revitalized and evolved brand image for AJK Outfitters, we serve as their comprehensive marketing partner, seamlessly weaving creativity and strategy into the fabric of their identity.
The Deliverables:
The Outcomes:
We started by breathing new life into the AJK Outfitters visual brand presence. Step one was refining the existing dragon logo element, which holds immense significance to the owners Chinese heritage, to a contemporary brandmark with bold, strong typography. The base colour of bright green was complemented with additional colours, related to the Chinese dragon and key elements of wood, water, fire and earth. A range of graphic patterns and geometric shapes, referencing key pieces of AJK’s building and furniture design work, was added to the brand to provide engaging graphic elements. The new brand styles were then applied to the comprehensive Capability Statement document and digital presence, which have proven valuable assets for AJK Outfitters by playing a huge part in securing a range of multi-million dollar contracts.
