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Acknowledgement of Country

Banter Group acknowledges the Gundungurra people as the Traditional Owners of the land on which our agency stands, and extend this 
respect to all First Nations peoples, including 
Elders past, present and emerging.

Australian Aluminium Finishing

AAF is a world-class aluminium finisher, providing anodising and powder coating to suit large-scale Architectural applications, with production plants located in Sydney, Melbourne and Brisbane servicing clients throughout Australia and South East Asia. Their impressive completed projects list includes Federation Square, Perth Stadium, AAMI Stadium and WestConnex to name a few.

The Brief:
AAF came to us needing help across various marketing touchpoints including social media, print magazine advertising, flyers and product branding to consistently promote their services and expertise to their audience.

The Deliverables:

  • Product branding guideline
  • Product landing page design
  • Product flyer design
  • Social media strategy
  • Social media content creation
  • Print advertising
  • Image sourcing and art direction

The Outcomes:
We began by creating a comprehensive social media strategy and plan including art direction to speak to AAF’s target audiences of Architects, Specificers, Developers and Construction Companies. We focused on three key areas including Brand Awareness, Education & Conversation and Lead Generation. This strategy was then implemented and continues to be rolled out across all social media channels.

We have also created consistent style guides for AAF’s flagship products detailing colours, typography and correct use of logos across different media, along with designing landing pages and printed marketing materials.

Read the story + Read less -
AAF ShowcaseAAF WebsiteAAF Project Showcase
AAF Booklet
AAF Brand assets
AAF anodising colours range
AAF social tile

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