The Brief:
AAF came to us needing help across various marketing touchpoints including social media, print magazine advertising, flyers and product branding to consistently promote their services and expertise to their audience.
The Deliverables:
The Outcomes:
We began by creating a comprehensive social media strategy and plan including art direction to speak to AAF’s target audiences of Architects, Specificers, Developers and Construction Companies. We focused on three key areas including Brand Awareness, Education & Conversation and Lead Generation. This strategy was then implemented and continues to be rolled out across all social media channels.
We have also created consistent style guides for AAF’s flagship products detailing colours, typography and correct use of logos across different media, along with designing landing pages and printed marketing materials.