Insurance Investment Solutions serves as a dynamic vehicle to propel innovative joint ventures, steering growth, adapting to change and navigating opportunities together, to drive entrepreneurial success. Offering so much more than a traditional insurance company including creating Strategic Alliances, Collaboration and Risk Mitigation, the company specialises in innovative Strata and Property insurance solutions.
The Brief:
IIS had a basic set of brand guidelines and needed a crisp and clean interpretation applied to the flagship company website, including a suite of custom created 3D Architectural renders for each sector.
The Deliverables:
The Outcomes:
An insurance website, that’s not too “insurancy”. IIS wanted to stand out from the often dull and predictable insurance company website norms. Cue creative director Fran and Brent with his amazing 3D generation skills to produce a suite of rich Architectural renders that referenced key insurance risks in a subtle and engaging way. Let’s be honest, insurance only really matters when bad things happen, so why not be bold and hint at this in key creative imagery?
A sophisticated application of the existing brand colours, shapes and typography throughout the new website, combined with intuitive and clear user experience, created a website experience akin to an Architectural agency, whilst retaining the central goal of servicing existing insurance clients and engaging new clients. A swish feature being the ability for a user to slide between an exterior and interior view on key page banners making for some extra engagement.
