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Acknowledgement of Country

Banter Group acknowledges the Gundungurra people as the Traditional Owners of the land on which our agency stands, and extend this 
respect to all First Nations peoples, including 
Elders past, present and emerging.

Laava

We've loved our relationship with Laava and we believe deeply in their work. We're helping protect brands through connected packaging and storytelling with technology solutions.

The completely unique, randomly generated Fingerprints are applied to packages and labels. Shoppers use their smartphone to scan the Fingerprint (no app needed; it’s super easy). They then see a results screen verifying the product’s authenticity – and then they’re connected to a wealth of experience about the brand that makes it. We’re talking photos, videos, competitions, special offers.

With the help of big-name industry partners like CSIRO and Agriculture Victoria, Laava are solving a big problem with an ingenious solution – but none of these ideas are easy to explain. The brand needed a way to communicate what they do, and why it’s important. Banter started with a meticulously researched, comprehensive marketing strategy identifying segmented audiences and corresponding approaches. The CEO’s response at the end of our half-day workshop? “Yep, you guys get us. What a relief."

Banter’s engagement with Laava has led to close relationships and understandings of terms like blockchain, DLT, traceability, provenance, supply chain management – and it’s alerted us to the fact that QR codes (although they’re great for checking into pubs and cafes) were designed for identification – not authentication. In other words, they’re not as safe as you might think.

When Laava collaborated with Swift + Moore Beverages and Aldi on wine offered locally, you can bet the Banter crew swept into the Moss Vale and Bowral stores to have a go.

Our relationship with Laava continues, and we believe deeply in their work.

What we did:

  • Marketing strategy
  • Social media strategy
  • Website development
  • Design of brand guidelines
  • Copywriting for website, press releases, editorials, social posts, case studies, email newsletter and collateral
  • Design of brochures, presentation, email newsletters and more
  • Infographic and icon design
  • Production of a video explainer, in collaboration with the good people at Redboat Animation
  • Assisting with PR and media engagement
  • Acted as outsourced Chief Marketing Officer, advising on strategy, brand and opportunities
  • Social media management across LinkedIn, Twitter, Facebook, Instagram and YouTube
  • Collaborate with Laava’s extensive partner network
  • Delivery of marketing and creation of assets and collateral
  • Website monthly maintenance
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Laava Sprites and collateral
Laava social tile
Laava social tile
Laava website homepage
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Interested in working with the Banter Team? We'd love to hear from you!

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