Optimum Experiences is the gateway to adventure for schools, businesses and groups. They create bespoke outdoor education programs for all ages and abilities. From canoeing, abseiling and mountain biking, to multi-day camping expeditions around the Shoalhaven. If it can be dreamed of, Optimum Experiences can make it happen.
The Brief:
We love getting outdoors whenever we can, so it was a dream to work with the Optimum Experiences team to refresh and redesign their website to reflect the high quality and sequential nature of their outdoor education programs.
The Deliverables:
The Outcomes:
We started by evolving the brand from the company logo to include a suite of typefaces and additional colours that reflect natural landscapes. A soft sandstone colour and muted eucalyptus green were added to compliment the bright blues used in the logo. We also created a custom-drawn illustration for the homepage based on their key wilderness locations to spark interest and differentiate them from their competitors.
The website is highly visual and showcases the diversity and breadth of the programs on offer. A key visual element was created to graphically display the sequential course structure from Kindergarten to year 12 in an easily accessible and engaging manner. Iconography was used throughout the website to quickly show key activities offered within each program.
Sign us up, grab a backpack or a paddle and head outdoors!
