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Acknowledgement of Country

Banter Group acknowledges the Gundungurra people as the Traditional Owners of the land on which our agency stands, and extend this 
respect to all First Nations peoples, including 
Elders past, present and emerging.

Optimum Experiences

Choose your own adventure. A premium outdoor education provider gets a fresh new website.

Optimum Experiences is the gateway to adventure for schools, businesses and groups. They create bespoke outdoor education programs for all ages and abilities. From canoeing, abseiling and mountain biking, to multi-day camping expeditions around the Shoalhaven. If it can be dreamed of, Optimum Experiences can make it happen.

The Brief:

We love getting outdoors whenever we can, so it was a dream to work with the Optimum Experiences team to refresh and redesign their website to reflect the high quality and sequential nature of their outdoor education programs.

The Deliverables:

  • Mini brand-refresh
  • Website design and development
  • Social media jump-start
  • Custom illustration

The Outcomes:

We started by evolving the brand from the company logo to include a suite of typefaces and additional colours that reflect natural landscapes. A soft sandstone colour and muted eucalyptus green were added to compliment the bright blues used in the logo. We also created a custom-drawn illustration for the homepage based on their key wilderness locations to spark interest and differentiate them from their competitors.

The website is highly visual and showcases the diversity and breadth of the programs on offer. A key visual element was created to graphically display the sequential course structure from Kindergarten to year 12 in an easily accessible and engaging manner. Iconography was used throughout the website to quickly show key activities offered within each program.

Sign us up, grab a backpack or a paddle and head outdoors!

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Website Design + Development


Professional Services
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Like what 
you see?

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Interested in working with the Banter Team? We'd love to hear from you!

See our other website projects

Reading Friends

Valley Outdoors

The Fixed Wheel

Surreal Productions

Woodland Studio