Expand your horizons. Designing a bold new website for a leading outdoor adventure company.
Who doesn't like a paddle down a beautiful river? Valley Outdoors provide a range of enriching outdoor adventures ranging from guided canoeing, abseiling, hiking, team adventures and camping.
The Challenge
Valley Outdoors had an established logo and strong brand recognition as well as an icon library related to each type of adventure they offer. They needed a modern web presence that demonstrated their expert knowledge and experience across all adventure types and enabled visitors to easily book online.
The Deliverables
Brand extension/mini refresh
Website Design + Development
Art Direction
Booking platform integration
The Outcomes
We started by creating a mini-brand guideline including adding modern Google fonts, natural sandstone colours and organic shapes referencing the beautiful river stones found around the Kangaroo River. Each activity has a specific video shown to entice and excite viewers about getting outdoors and amongst nature. Clear and informative calls to action direct visitors to all available adventure types and integration with Rezdy enables seamless online booking.
