Email Marketing continues to deliver the highest return on investment within the digital marketing space. Email is a widely used and accepted marketing channel. It’s been around for a very long time and that’s one of the biggest advantages.
Today’s platforms from MailChimp and Campaign Monitor etc provide seamless templates to make design easier with formats for newsletters, announcements, editions and promotional needs that make campaigns simple and consistent.
The wonderful part about email is you can define the right message at the right time, in front of the right people with the right content, based on what suits your customer.
Through all the marketing noise, email marketing stands out as a winner in channel choice. It’s easy to set up, easy to manage (with a little planning) and provides a return on investment across time on content, reporting, insights and management.
Banter follows a proven five key step process to email marketing, increase each step by just 2% and you’ll see a 40% increase in sales.
