Real Holidays Probably the most rewarding part of running Banter Group is offering flexibility to all. I don’t just mean school holidays, or an early finish. Mel, our prized web developer has taken off on a glorious 1 month road trip 🚙 with her family through the outback, up to far north Queensland 🌴 and […]
It’s called doing things. “Without strategy, execution is aimless. Without execution, strategy is useless.” Strategy is one of those funny love it or hate it words. If you have a strategic plan, you’ll love it. If you don’t know where to start, you’ll hate it. Whether that’s a marketing strategy or a business strategy, you […]
Be Your Authentic Self They say copying others is the greatest form of flattery. Stuff that. It’s cheating. It’s #singlewhitefemale. It’s second place. Ask Pepsi. Finding your authentic self, your voice, your strategy, your position in the market is what you should focus your attention on. A straight up copy-of-others just makes you look lost […]
More than 2 million companies advertise on Instagram every month, and this social media giant isn’t even the biggest player in the industry. Countless businesses spend billions of dollars running intricate social media campaigns. Some of them are designed to create brand awareness while others are meant to create new leads and bring in new customers. The truth is […]
Striving For Excellence Perfection. I just can’t swallow that word anymore because there’s simply no such thing. No matter how hard I think something as perfect (cue earrings), I can always find another way to improve it. Striving for excellence, on the other hand, is so much more rewarding. We’re human. We make mistakes. We […]
Google Ads is a pay-per-click (PPC) advertising platform. Advertisers bid on certain keywords which trigger clickable ads when users search for them. Users are then directed to a landing page where they can learn more about a product or service. Advertisers only pay when users click on an ad, hence the name. Here’s an example […]
Digital marketing is full of the 3 letter acronyms… two of the most important are SEO and SEM. But what the heck do they mean and what’s the diff? Search Marketing Both SEO and SEM are part of a bigger concept – search marketing. Search marketing is the process of obtaining traffic and visibility from […]
Staying Focused It’s relatively easy to get caught up with emotions that take your focus off the end game. Launching Speak Group meant I was intent on watching every single digital marketing training competitor. It was diverted energy that would have been much better spent getting some sleep. It’s still useful competitive research, but don’t […]
Introducing … Speak Group I’m tickled pink to finally introduce Speak Group to the world. Speak is our brand new business for education and training. Our wonderful Sasha created the gorgeous brand to represent the modern, transparent and straight-talking approach I take with training in digital marketing. Our courses are going face to face nationally, […]
The new year for me starts with reflection. I found my blog from 2015 about the ‘huge’ changes in marketing (like the rise of ad blockers and the introduction of Facebook Canvas, both of which now seem historic). The marketing landscape changes rapidly and the need for businesses to be staying up to date with marketing […]
