I’m so bloody happy 😁 to be back to our work normal. My mental health wasn’t in a good place, and oh how quickly it returned when I was surrounded by our gorgeous team of humans. Good Humans. You see, BE A GOOD HUMAN is one of our Brand Values, and the last one I’m sharing with […]

What’s the main iOS 15 update impact on email marketing? The iOS 15 update in 2021 is changing email marketing forever. When users update their iOS 15 technology, they’re given an option to turn off email tracking, and that means it’s going to automatically show an email as opened in email marketing software reporting. In […]

Freedom. We’re 🤞that we’re never in a lockdown again. 70% targets. 80% freedoms. Who knows. I hope you’ve got one heck of a party lined up when we hit both milestones. I certainly have 🍾 👯‍♂️👯‍♀️ . As we find our way out, find our way together with our restrictions and freedoms and how on […]

Today’s marketing update is actually all about email marketing. There’s a significant change that’s about to happen in the channel of email, thanks to an Apple update with iOS 15. If you are a marketer using email marketing, and I hope you are, it’s the highest return on investment channel in digital and has been […]

This blog is all about the most recent Facebook defamation High Court ruling that a lot of people have been asking about as it has been reported on by the mainstream press. What does the High Court Ruling mean? Firstly, the High Court ruling says that media companies are liable for the comments that are posted on social […]

Last month we weren’t in a 🔒 lockdown 🔒 here in Bowral. Without any cases in our LGA, I’m confused why we’ve now joined everyone. But here we are, sharing the pain. We aren’t immune to the impacts of these circumstances on our team, our clients, on Banter’s business. I recently revisited our brand values, […]

I’ve often thought of my life as one big advertisement. My mind thinks in advertising taglines and jingles. Nearly every sentence ends in a brand thought. It’s quite entertaining, until someone doesn’t get my ever-so-witty-1980s-1-liner in a conversation. Studies have shown that sound has the ability to unify a brands’ presence in a meaningful and emotive […]

What is a brand? What is branding? How do you create a strong brand and what does that mean for the bottom line of your business? Wading through the marketing side of your business can be difficult if that’s not your area of expertise. Local media publisher, The Fold Southern Highlands, spoke with Francesca Bozic, our Creative […]

Lockdowns suck. All but one of our Bowral team is not in a lockdown, our wonderful Brent is; as are our clients and so many other parts of our worlds. We all feel it. We do what we can, we pivot, we re-evaluate, we prioritise. It made me re-evaluate what I wanted out of life […]

Here we go again… 😷😷 The COVID-19 pandemic isn’t over yet. That’s for sure. As the situation continues to unfold, people throughout Australia are adapting to the escalating situation. Our hearts go out to those business owners who may be most heavily impacted by the latest lockdowns. The restaurant owners, the bricks and mortar retailers, […]