I hope you've experienced the same collective relief 😌 of a new year as I have. It's the unofficial restart button to life. The hardest part of this newsletter is always the headline word/s. It feels like it should be profound and insightful. 2023 for Banter is all about empowerment, in whichever way you choose […]
Looking to be found on Google search and maps? You need a Google Business Profile. Already got a profile? We’ve collated some top tips to make the most out of your listing. GMB is now GBP Not to be mistaken as British currency… Previously known as Google My Business (GMB), Google Business Profile (GBP) is […]
We say it every year, and this year is no different. BRING. ON. THE. FINISH. LINE. 🏁 We feel you. It's been tough on so many levels and we all need a break. No more screens, no more iso, and no more rain! This newsletter is a little lighter than usual - with a focus […]
How a detailed brand guideline is key for any business or service. Being a designer and creator of many brands over the years, I love a well-considered and beautifully crafted logo as much as anyone. I enjoy the process of creating a logo that visually depicts the inherent qualities of the brand it represents, in […]
This year I decided to enter the APAC Insider Business Awards and the Community Achievement Awards. Why? Because I thought it would be interesting to benchmark our agency. I wasn't submitting our work, I was submitting our business. On one hand, it's the whole APAC region, and on the other, I looked closer to home […]
As Banter celebrated 5 years ✨ of being in business (and oh how awesome that is), there was a rather big reflection going on these past few weeks. I was asked to be interviewed for the Valiant CEO publication and found myself opening up about how it all came to be. Not the usual questions I get […]
If you have been following the Email Marketing Series, we’ve always started with the steps of email marketing. Conversion is the point once a user has clicked through to the next step, which is bought. For the action of “clicked and bought” the success metric comes down to what action you want people to take, as […]
Val Shares Her Recipe for Content Strategy Success Launching your business is an exciting time, but can often feel overwhelming when you have so many moving parts that require attention and optimisation if you want your business to thrive. A lot of small business owners fall into the trap of neglecting their marketing strategy because […]
There’s always something going on at Banter and this year seems to be all about the people – the team that make our client work go around and my work life a very happy place. 🥰 This month I have two amazing team members to introduce to you. If you watch our socials you might […]
Words that welcome: inclusive language for your business At Banter Group, we do our best to take everyone along for the ride. If you know anything about our CEO Valentina Borbone, you probably already know about her commitment to diversity in the workplace. That makes for a team with a wide range of life experience and […]
